How understanding security fears transformed Open Finance adoption and made Nubank #1 in Brazil
Security fears were causing 15% churn in Open Finance connections. Users were disconnecting their accounts because they didn't feel in control of their financial data.
Connected financial behavior, trust patterns, and security concerns to identify distinct user profiles with different adoption barriers.
Created metrics to track security perception over time and measure the impact of control-focused features.
Allow users to hide sensitive financial information when in public places, giving them control over when their data is visible.
Granular controls to selectively hide specific accounts or balances, empowering users with privacy choices.
Clear visibility into what data is being shared, with whom, and easy one-tap revocation of permissions.
By addressing security fears head-on with user-centric control features, Nubank achieved market leadership with 24M+ Open Finance consents.
Explore the full research methodology, detailed findings, and implementation roadmap.
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