Fernanda Mujica

UX Research Prompt Library

A complete end-to-end prompt library with best practices for every part of your research. Master AI-assisted UX research with strategic frameworks and tactical prompts.

The CRAFTe Framework

Structure your prompts for maximum effectiveness using these six essential elements

C

Context

Provide all necessary details about the project, product, and goals

R

Role

Define the AI's persona to adjust vocabulary and depth

A

Action

Give clear, step-by-step instructions using numbered lists

F

Format

Specify desired output structure and tone

T

Template

Provide a template or skeleton for consistency

E

Examples

Show the AI examples of 'what good looks like'

Complete Prompt Library

Strategic and tactical prompts organized by research phase

Planning, Scoping & Methodology

Phase 1

Strategic Prompts (CRAFTe)

Optimum Methodology & Sample Design

Define the best research methods using the NN/g framework (Behavioral vs. Attitudinal; Qualitative vs. Quantitative) and design the optimal sample size and sampling strategy.

Creative & Fast Methodology (2-Week Sprint)

Propose 3 creative, non-traditional research methodologies executable in 2 weeks with trade-off analysis.

Mixed Methods Strategy (Quali vs. Quanti)

Identify research gaps and map whether qualitative or quantitative approaches are better for each problem.

Tactical Prompts

  • •Generate research questions about specific features
  • •Create hypotheses for user struggles
  • •Suggest measurable KPIs for evaluations
  • •Draft research plans for prototypes
  • •Identify potential biases in studies

Recruiting & Operations

Phase 2

Strategic Prompts (CRAFTe)

Participant Screening

Draft screener surveys and participant criteria for specific user segments and behaviors.

Ethical Considerations

Create consent forms, diversity considerations, and ethical guidelines for research studies.

Tactical Prompts

  • •Draft recruitment ads that feel approachable
  • •Write inclusion/exclusion criteria
  • •Create consent checklists for minors
  • •Recommend diversity considerations
  • •Provide ethical considerations for incentives

Data Collection (Test Design & Moderation)

Phase 3

Strategic Prompts (CRAFTe)

Generating Follow-Up Questions from CSD Matrix

Analyze Certainty-Assumptions-Doubts Matrix and generate neutral, open-ended follow-up questions with probes.

Task Scenario Design

Create realistic usability task scenarios with success criteria and time-on-task measurements.

Tactical Prompts

  • •Create usability task scenarios
  • •Draft success criteria for navigation tests
  • •Generate probing questions for interviews
  • •Create icebreaker questions
  • •Draft think-aloud encouragement scripts

Analysis, Synthesis & Data Modeling

Phase 4

Strategic Prompts (CRAFTe)

Cross-Reference Qual/Quant (Triangulation)

Systematically cross-analyze qualitative themes with quantitative metrics to generate high-confidence insights linking 'What' to 'Why'.

Identifying Anomalies

Analyze discrepancies between quantitative scores and qualitative feedback to propose explanations.

Persona Synthesis (Mixed Data)

Analyze interview and survey data to propose personas with goals and pain points linked to evidence.

Jobs-To-Be-Done (JTBD) Extraction

Formulate JTBD statements: 'When [Situation], I want to [Motivation], so I can [Expected Outcome]'.

Tactical Prompts

  • •Generate affinity mapping themes
  • •Identify patterns in pain points
  • •Suggest persona clusters
  • •Highlight contradictions in feedback
  • •Recommend metrics to track issues

Strategy, Recommendations & Reporting

Phase 5

Strategic Prompts (CRAFTe)

Research Validation Coverage Audit

Create coverage matrix mapping findings to original research questions with confidence ratings.

MVP vs. MLP Requirements

Define Top 5 Functional Requirements (MVP) and Top 3 Desirability Requirements (MLP) based on research.

Stakeholder Storytelling (The Pitch)

Develop 5-part narrative: Hook, Problem, Core Finding, Solution, Call to Action for stakeholder presentations.

Translating Insights to Tasks

Draft problem statements for engineering and formulate testable design hypotheses with next steps.

Tactical Prompts

  • •Draft executive summaries
  • •Turn findings into infographics
  • •Translate data into ROI statements
  • •Generate 'How might we' questions
  • •Recommend prioritization frameworks

Workshops & Presentations

Phase 6

Strategic Prompts (CRAFTe)

Role-Based Presentation Adaptation

Tailor research findings for different stakeholders: Executives (business impact & ROI), Product Managers (features & roadmap), Designers (pain points & solutions), Engineers (technical requirements & feasibility).

Connecting Insights to Business Strategy

Map user insights to business objectives and product strategy. Show how research findings align with company goals, revenue opportunities, and competitive advantages.

Executive Summary Generator

Create concise executive summaries with key findings, business impact, recommended actions, and success metrics. Structure for 5-minute stakeholder presentations.

Workshop Facilitation Guide

Design collaborative workshop activities to share insights with teams. Include ice breakers, empathy-building exercises, and actionable next steps.

Tactical Prompts

  • •Generate role-specific presentation slides
  • •Create business case from research findings
  • •Draft one-page research summaries
  • •Design stakeholder workshop activities
  • •Write talking points for different audiences
  • •Translate insights into product roadmap items
  • •Create alignment workshop agendas
  • •Generate discussion questions for teams

Future & AI in UX Research

Phase 7

Strategic Prompts (CRAFTe)

AI-Driven Innovation

Explore AI integration in participant recruitment, qualitative data analysis, and accessibility testing.

Tactical Prompts

  • •Draft AI integration ideas for recruitment
  • •Suggest AI methods for data analysis
  • •Write ethical considerations for AI
  • •Compare human vs. AI-led moderation
  • •Generate workflows combining human + AI

Advanced Techniques

Mirroring

Before execution, ask AI to prove understanding: "Demonstrate your overall comprehension and ask any questions necessary to improve outcomes."

Chain of Thought (CoT)

Force the model to think sequentially step-by-step before answering to improve reasoning and reduce logic errors.

Pass-through

In long conversations, re-state context to prevent drift: "These were the previous findings... Add new insights and note confirmations or contradictions."

Chunking

Break large datasets into meaningful sections (speaker turns, topic shifts) and analyze step-by-step for better results.